There are professional logo design companies and there are freelance logo designers. Whichever service you choose to help your enterprise, the bottom line is the same. Logos are not hard to put together as long as a few key pointers are followed. Your designer will know this stuff inside out, but just in case they don’t, here is a quick rundown.

Firstly, your logo must reflect the enterprise or person that it is being used to represent. For a company, it reflects the ethos, the values and the dynamics behind the organisation. This is done through colours, fonts and shapes and so on. It is not just a simple mark that appears on letterheads. Eventually it should define what you stand for. The same holds true for a person. They can have logos too, and these are highly personal, and in some examples, quite complex items.

There are four key criteria that, if met, should see your logo becoming a useful and effective tool. The first test is where you ask yourself if your logo is describable. If it can be described easily in words, this automatically makes it simple. It also means that word of mouth will not be a problem.

The logo must also be effective even if it is not in colour. This is crucial when you consider that so many media outlets exist, and if your logo still makes an impact in good old black and white, it is doing its job correctly.

Then there is the matter of size. Depending on how big your company gets, anything could happen to your logo. It could be blown up so that it fits a thirty metre billboard, or shrunk so that it ends up at the bottom of a restaurant menu. Whatever happens to the size of your logo, it still has to be good enough to make an impact.

Then we have to look at whether or not your logo is memorable. This means that it is something that sticks in the mind of the person who sees it. The Google logo is memorable, as is the logo employed by McDonalds. These are rarely forgotten.

When speaking to your designer, whether they are in-house or you are paying an agency, it is important that you show you know all of this stuff. Tell them that you are aware that the logo has to be all of the above. Basically you are trying to find something that works on many different levels but still stays simple enough to be describable in seconds.

The best way to make this happen is to sketch out some of your own ideas, and then discuss them with the person or team that is designing your logo, with the tips in this article in mind. This way you will be able to take care of the finer details when it comes to representing your enterprise. Once you have conveyed the basics of what you want to achieve, all that remains is the very pleasant job of seeing your logo take shape.